Alissandra Iraola's profile

Baker's Dozen Redesign

To revitalize Power Plant Mall's signature cake and pastry fair Baker's Dozen, a redesign of the collaterals as well as the layout was necessary. In this project, the task was to make a new look for the collateral as well as to make installations to promote the weekly fair. 
Final approved study
Design study 2 for the main art
Initially approved collateral direction
This, with the other images below, were the mock-ups of installations for the redesign. This was placed on all entrances of the mall.
Mock-up of installation placed along the concourse level
Mock-up of installation placed along the entry part of the fair
Initially proposed uniform paper bags and aprons for all participants
Another proposed study of the installation along the Concourse level
Baker's Dozen Redesign
Published:

Baker's Dozen Redesign

Layout and main art redesign for a cake and pastry fair.

Published:

Creative Fields